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Daiya Launches Spicy New Dairy-Free Cheese: Chipotle Cheddar and Pepper Jack – vegconomist

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1 July 2025
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Daiya Launches Spicy New Dairy-Free Cheese: Chipotle Cheddar and Pepper Jack – vegconomist
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Vancouver-based plant-based brand Daiya has launched two new dairy-free cheese products: Chipotle Cheddar Shreds and Pepper Jack Slices. Both offerings are made with the company’s proprietary Oat Cream™ blend, which provides a creamy texture and meltability similar to traditional dairy cheeses.

“These bold new cheeses show what dairy-free can really do”

The Chipotle Cheddar Shreds feature a smoky, spicy flavor profile derived from real chipotle peppers, making them a suitable addition to tacos, burgers, quesadillas, or as a standalone snack. These shreds are marketed as the first in the dairy-free category to offer such a bold level of heat.

The Pepper Jack Slices combine a cheddar-style base with jalapeños and red bell peppers for a balanced heat. These slices are positioned as versatile, with uses spanning sandwiches, burgers, and grilled cheese. Both products utilize Daiya’s Oat Cream blend for their creamy texture, which the company claims is key to their meltability and overall mouthfeel.

Daiya
© Daiya

Spicy trends in plant-based foods

Daiya’s new products align with a growing trend for bold, spicy flavors in the plant-based sector. Spicier options, like chipotle and jalapeño, are becoming more popular in meat alternatives from brands such as Impossible Foods, Beyond Meat, and Rebellyous Foods. Last week, Miyoko’s Creamery also launched a taco blend of its seasoned shreds. With its Chipotle Cheddar Shreds and Pepper Jack Slices, Daiya is responding to the rising demand for heat-infused, flavorful dairy-free alternatives.

Both Chipotle Cheddar Shreds and Pepper Jack Slices are now available in North American retail outlets. The brand has also recently expanded its product line with grab-and-go dairy-free cream cheese packets, and it has reformulated its dairy-free cream cheese and mac & cheese to include the Oat Cream blend for improved flavor and texture.

Daiya’s Chief Marketing Officer, John Kelly, commented on the new launches, stating, “These bold new cheeses show what dairy-free can really do—craveable heat, creamy melt, and no holding back.”



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Tags: CheddarCheeseChipotleDairyFreeDaiyaJackLaunchesPepperSpicyvegconomist
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