In 1990, quarterback Boomer Esiason was at the peak of his NFL career, appearing in over 25 commercials, including ones for Diet Coke, Wheaties, Domino’s Pizza, and Reebok.
That August, a 30-second Hanes commercial featuring the sports star aired on Turner Network Television during a broadcast of the movie Signpost to Murder.
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In the long-forgotten TV spot, Esiason models a pair of whitey tightys while talking about how he loves “the fit and feel of Hanes underwear” after being in his tight-fitting football uniform all day.
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Since his days in the NFL, Esiason has shown himself to be a great ally to LGBTQ+ athletes and sports industry professionals.
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