Cooper Koch is showing off his, erm, Pride.
Last month, the Monsters hottie became the latest hunk to strip down to his skivvies for Calvin Klein’s summer underwear campaign.
In the ads, the 28-year-old flaunted his toned, tan, fit and ready sweaty physique into CK briefs and denim in a campaign lensed by acclaimed fashion photographer Mert Alas.
How about we take this to the next level?
Subscribe to our newsletter for a refreshing cocktail (or mocktail) of LGBTQ+ entertainment and pop culture, served up with a side of eye-candy.
But there’s more.
Just mere weeks later, the fashion brand revealed there was a lot still left to see of Koch in time for Pride Month.
In a new video in support of Calvin Klein’s Pride merch, the camera hones in on Koch – and his rippling abs – alongside a bevy of scantily-clad models basking and contorting themselves in the scorching sun.
The steamy clip lensed by Mert Alas is set to Duran Duran’s 1993 hit “Come Undone” and plays like an homage to the late great Herb Ritts. It’s giving Janet Jackson’s “Love Will Never Do.”
While we appreciate the sentiment and the eye candy, other than Koch being an out gay man, you’d be hard to find how this qualifies as a Pride collection.
Related*
On further inspection, Calvin Klein has released several items, some much more subtler than others, that encapsulate the usual rainbow-inspired merch we expect from brands that haven’t capitulated to the authoritarian-in-chief’s anti diversity rampage.
In a follow up post, a soaking wet Koch models the Pride Monogram Logo Relaxed T-Shirt with the sleeves rolled up because gay rights.
And then there’s the blink-and-you-missed-it briefs emblazoned with a rainbow gradient logo at the waistband.
Peek-a-boo!
Related*
Of course nothing says Stonewall like a pair of basic orange briefs.
Perhaps that’s a brick he’s hiding?!
Kidding aside, Calvin Klein’s full “This Is Love” Pride line features a few slightly louder items, including t-shirts that say “Viva Love” and “Love Is a Dance Floor” and a muscle crop top with the brand’s name in rainbow.
Love it or hate it, this is rainbow capitalism in 2025.
However, Calvin Klein did offer up one last treat to satiate the gay masses during the month of June.
In a glorious 60-second clip, CK shared behind-the-scenes footage as Koch got ready for his tighty-whitey glow-up by working out, posing, dancing, and acting like the all-around underwear god he is.
And that’s something we call all be proud of.
Related*
Sign up for the Queerty newsletter to stay on top of the hottest stories in LGBTQ+ entertainment, politics, and culture.
