German vegan dog food brand VEGDOG has raised €9 million in Series A funding.
The round was led by the European Circular Bioeconomy Fund (ECBF VC) and existing investor Green Generation Fund. Other participants included business angels Dominique Locher, Attollo S.A., and Andrea Skersies, along with investment platform Select Alternative Investments and existing shareholder SFO.
The news comes after VEGDOG reached €10 million in annual sales and 66% year-on-year growth in 2024. Growth rates of up to 80% are expected for the coming years.
In 2025, VEGDOG plans to double its team in order to expand into the entire DACH region and the Netherlands, followed by other European countries in 2026. The brand’s products are currently available D2C in Germany and Austria, as well as via Amazon and stationary trade. VEGDOG also has listings with FUTTERHAUS, Zoo&Co, and dm drogerie, and recently partnered with ALDI Suisse and Hofer in Austria for Veganuary promotions.
“No animal has to die to give our dogs the best food”
VEGDOG claims to offer the first vegan, gluten-free, and 100% complete dog food range, developed in collaboration with specialist vets. In January, the startup appointed Kai Naujoks, who played a key role in building up the international business of toy manufacturer Tonies, as Managing Partner. Naujoks is now responsible for scaling VEGDOG’s operating business at an international level.
In April 2024, VEGDOG partnered with biotech startup MicroHarvest to introduce a dog treat made from sustainable microbial proteins produced through biomass fermentation. A few months later, the brand launched popcorn for dogs, made from potatoes.
“Nowadays, no animal has to die to give our dogs the best food – we have the technological means to develop high-quality, tasty, animal-free recipes,” said Tessa Zaune-Figlar, CEO and co-founder of VEGDOG. “And because we can never do enough good, we take responsibility and save farm animals like our flock of 27 sheep. For us, that means: DO GOOD. FEED BETTER.”
