The Kraft Heinz Not Company has introduced the launch of two new plant-based merchandise — NotMayo Chipotle Squeeze and Kraft NotMac & Cheese Cups.
NotMayo Chipotle Squeeze goals to satisfy the rising demand for spicy condiments; chipotle is reportedly a top-three taste within the class at current.* Designed for sandwiches, French fries, burgers, and extra, the mayo is vegan-friendly and kosher. It’s obtainable in a handy squeeze bottle, retailing at $4.99.
Kraft NotMac & Cheese Cups are claimed to be the one plant-based, microwaveable mac & cheese cups in the marketplace at the moment. They’ve been created for youthful customers looking for handy vegan choices, and are stated to have the identical style as traditional Kraft Simple Mac.
The NotMac & Cheese Cups might be ready in simply 3.5 minutes. They’re obtainable in Authentic Taste, and are offered in a four-pack for $6.99.
Closing gaps within the plant-based market
Founded in 2022, The Kraft Heinz Not Firm is a three way partnership between Kraft Heinz and Chilean meals tech firm NotCo. In 2023, the partnership resulted within the launch of NotMayo within the US and Canada, and KRAFT NotCheese slices for US retail.
Final 12 months, The Kraft Heinz Not Firm introduced its first plant-based meat launch, NotHotDogs and NotSausages, in collaboration with Kraft Heinz subsidiary Oscar Mayer. Only a month later, the corporate stated it meant to make use of AI and brand equity to proceed filling gaps within the plant-based market.
“We’re on a mission to guarantee that we replicate that plant-based portfolio, and that’s why you see us actually penetrating completely different areas and ensuring that we’re providing to that flexor client another throughout all of their wants,” CEO Lucho Lopez-Could instructed FoodDive. “That’s why you additionally see us on a mission to broaden our portfolio.”
*Givaudan Secondary Analysis, Datassential
