European poultry producer Plukon Food Group has acquired the actions of Dutch plant-based model Vega Insiders, a part of the Zilverwerf Group.
Plukon says the acquisition marks its subsequent step within the subject of different proteins, accelerating the combination of plant-based product improvement experience throughout the group. Vega Insiders will proceed to function beneath its personal title as a part of the Plukon Meals Group, and all staff will stay with the corporate.
“We’re proud to welcome Vega Insiders to the Plukon household,” mentioned Kees Kraijenoord, CEO of Plukon Meals Group. “For a while, Plukon has aspired to have a devoted vegetarian/vegan manufacturing web site. With this acquisition, that ambition turns into actuality, and we will now scale up in a completely plant-based atmosphere.”
“A accomplice with the identical mindset”
Vega Insiders produces a variety of products, together with a substitute for kebab meat and a plant-based bacon model referred to as Grunchy. The corporate caters to retail, foodservice, and QSR purchasers, and its fashionable manufacturing unit can produce a spread of recent and frozen objects.
In keeping with Plukon, the acquisition happened after the proprietor of Vega Insiders determined to switch the corporate to a accomplice with the identical “values, imaginative and prescient, and entrepreneurial spirit”.
“After years of constructing Vega Insiders, I used to be on the lookout for a sustainable future for the corporate,” mentioned Mart Beniers, founding father of Vega Insiders and proprietor of Zilverwerf Group. “In Plukon, I discovered a accomplice with the identical mindset: entrepreneurial, pragmatic, and educated in regards to the market. We had an instantaneous connection, which provides me full confidence that Vega Insiders is in good arms.”
