This 12 months, “Talk. They Hear You.”® celebrates its tenth anniversary. SAMHSA’s nationwide prevention marketing campaign helps mother and father and caregivers, educators, and group members get knowledgeable, be ready, and take motion to forestall underage consuming and different substance use.
The marketing campaign is designed to capitalize on the prevention science literature and add to the information base. The literature1,2 suggests that folks’ interactions with children about alcohol and different substances can present a singular alternative for efficient intervention.
“Discuss. They Hear You.”® seeks to:
- Enhance mother and father’ consciousness of the prevalence and dangers of underage substance use;
- Equip mother and father with the information, abilities, and confidence to forestall underage use; and
- Enhance mother and father’ actions to forestall underage use.
The marketing campaign affords:
Anybody could make use of the marketing campaign’s free merchandise and instruments, anytime. Communities and faculties can get began with “Discuss. They Hear You.”® by downloading the easy-to-use campaign implementation guide (PDF | 925 KB).
Launched in 2013, the marketing campaign got down to present mother and father and caregivers with assets to deal with alcohol with their kids. In 2017, amid the opioid disaster, the marketing campaign was prolonged to incorporate different medication; and in 2018, it grew from an preliminary give attention to children ages 9-15 to embody all youth below age 21. Given the success of the marketing campaign, it additional expanded to incorporate the position of faculties in 2020 and communities in 2022. Screen4Success launched in 2022.
Underneath the management of the Interagency Coordinating Committee on the Prevention of Underage Drinking (ICCPUD), SAMHSA’s Middle for Substance Abuse Prevention (CSAP) developed the “Discuss. They Hear You.”® marketing campaign in response to directives set forth within the Sober Fact on Stopping Underage Consuming Act (STOP Act), requiring the U.S. Division of Well being and Human Providers (HHS) Secretary to: fund and oversee a nationwide adult-oriented media public service marketing campaign; and report yearly on the manufacturing, broadcasting, and analysis of this marketing campaign.
The marketing campaign has:
- Registered greater than 1,500 licensed marketing campaign companions throughout the nation.
- Garnered greater than 22.4 billion impressions of its PSAs on tv, radio, and in print publications. The worth of those PSAs, primarily based on what they’d have value as paid advertisements, is estimated at $267 million.
- Earned recognition from the Nationwide Mum or dad Trainer Affiliation’s College of Excellence Program.
- Gained 58 awards (Viddy Awards, Telly Awards, Berreth Award, dotCOMM Awards, Hermes Inventive Awards, MarCom Awards, Thoth Award) since 2018.
An analysis of “Discuss. They Hear You.”® is a part of the ICCPUD’s annual Report to Congress.
We invite you to rejoice “Discuss. They Hear You.”® with us. You too can be a part of us at SAMHSA’s 20th Prevention Day. Plan an area occasion with Communities Talk to Prevent Alcohol and Other Drug Misuse. Take part in National Prevention Week and #MyPreventionStory all year long. For added alternatives for youth and younger adults to become involved as brokers of change, go to Voices of Youth. Obtain SAMHSA’s Prevention Month toolkit, every October.
Everybody has a task to play in prevention. Take a look at our “Discuss. They Hear You.”® marketing campaign to study extra about what you are able to do as we speak ― to advance prevention in your group. Collectively, we’re companions in prevention.
1 Nash SG, McQueen A, Bray JH. (2005). Pathways to Adolescent Alcohol Use: Family Environment, Peer Influence, and Parental Expectations. The Journal of Adolescent Well being, 37(1), 19–28.
2 Wooden MD, Learn JP, Mitchell RE, Model, NH. (2004). Do Parents Still Matter? Parent and Peer Influences on Alcohol Involvement Among Recent High School Graduates. Psychology of Addictive Behaviors, 18(1), 19–30.
