British plant-based recipe package subscription GRUBBY has partnered with Symplicity Foods to supply a brand new vary of eight limited-edition dishes.
The meal kits will characteristic Symplicity’s fermented vegetable-based meat options, which have been endorsed by nutritionists and scientists comparable to Professor Tim Spector. Choices embrace the Smash Burger with Carrot Slaw and the spicy Hoi Sin Garlic Chilli Noodles.
Symplicity’s vary is described as wealthy in protein, a supply of fibre, and low in saturated fats and salt. The meat options have been praised by prime cooks like Tom Kerridge.
“We’ve admired Symplicity’s method for some time,” stated Martin Holden-White, founding father of Grubby. “It’s all the pieces meat-free needs to be — nutritious, comprised of actual elements, and critically tasty. This collab is an enormous second for us and our clients, giving individuals the prospect to attempt these unimaginable merchandise in methods they’ve by no means seen earlier than. We will’t wait to see what the suggestions is.”
“Daring, contemporary, and stuffed with depth”
Unusually, Symplicity founder Neil Rankin is a trained butcher who grew to become disenchanted with meat-based meals because of sustainability considerations. Unimpressed by the processed elements in lots of meat options, he got down to develop more healthy merchandise that might be made with greens and fermented meals in his dwelling kitchen. The idea took off, and Symplicity merchandise are actually out there at numerous meals service retailers.
Over the previous yr, GRUBBY has partnered with a number of different notable manufacturers, together with LEON, BOSH!, and JULIENNE BRUNO. The corporate additionally acquired Allplants’ recipe IP earlier this yr, after the prepared meal firm entered administration final November.
“That is the primary time we’ve labored with a recipe field firm, and GRUBBY was the apparent selection,” stated Rankin. “Their ardour for flavour and no-fuss sustainability aligns completely with ours. We’re excited to indicate that meat-free doesn’t must be ultra-processed or boring — it may be daring, contemporary, and stuffed with depth.”
