Snowflake, a cloud-based knowledge storage firm, introduced it will likely be the official knowledge collaboration supplier for the LA28 Olympic and Paralympic Video games and Group USA.
By the three-year partnership, Snowflake will make the most of its AI Information Cloud to boost the planning and supply of the Olympic Video games, in addition to acquire knowledge on followers and Group USA athletes’ coaching, well being information and diet sources.
The corporate may even use its software program structure to gather knowledge on followers “to construct a whole profile of every fan after which have interaction with them in a customized approach,” whether or not the fan is watching from dwelling, attending occasions or following on social channels.
“The LA28 Olympic and Paralympic stage presents a unprecedented alternative to carry collectively knowledge for actually significant affect and breakthroughs, and Snowflake’s know-how is uniquely positioned to allow highly effective knowledge collaboration at scale,” Denise Persson, CMO at Snowflake, stated in an announcement.
“We’re proud to be a trusted companion in what guarantees to be probably the most technologically superior Olympic and Paralympic Video games in historical past, utilizing knowledge collaboration powered by Snowflake’s ‘AI Information Cloud’ within the U.S. to assist notice prospects as soon as unimaginable.”
THE LARGER TREND
Different corporations partnering with sports activities associations to trace gamers’ actions embrace Zebra Applied sciences, Catapult and Hawk-Eye Improvements.
Zebra Applied sciences companions with the Nationwide Soccer League (NFL) for participant monitoring.
It makes use of radio frequency identification (RFID) chips positioned within the gamers’ shoulder pads to seize real-time pace, location and acceleration in addition to “different metrics of each participant for each play on each inch of the soccer discipline.”
Catapult additionally supplies American soccer groups with video and knowledge evaluation software program, together with wearable GPS and inertial monitoring gadgets.
A number of NFL groups make the most of its choices throughout apply to observe gamers’ efficiency, workload, biomechanics and motion, with the aim of decreasing harm threat and enhancing efficiency.
Hawk-Eye Improvements, a Sony group firm, companions with Main League Baseball (MLB) and the Nationwide Basketball Affiliation (NBA) to supply monitoring and analytics providers to seize real-time, three-dimensional knowledge on participant and ball actions.
The corporate presents an optical monitoring system and vision-processing know-how to carry out dwell ball and participant monitoring, together with efficiency breakdowns, pitch execution, participant spacing, pitcher/batter mechanics, batted-ball trajectory, protection metrics and off-ball motion.
