Dutch meat alternate options producer Schouten Europe has expanded its vary with the launch of three new “Style of the World” burgers.
The vegetable-rich burgers are impressed by worldwide cuisines, and can be found in Mexican, Italian, and Thai varieties. Every has a definite taste profile that makes use of pure components reasonably than imitating meat.
“Shoppers are more and more on the lookout for plant-based merchandise that stand on their very own,” mentioned Mark van Noorloos, Advertising Supervisor at Schouten Europe. “By transferring away from direct comparisons with meat, we’re in a position to ship distinctive flavors and textures that attraction to a wide range of culinary preferences.”
The burgers will probably be accessible to each home and worldwide clients from this week.
“Distinctive and interesting”
Earlier this yr, Schouten launched Power Bites and Sea Bites, two plant-based snacking merchandise that additionally don’t try to instantly replicate meat or fish. By introducing extra pure plant-based merchandise, the corporate goals to reinvigorate shopper curiosity in meat alternate options following the market slowdown in recent times.
In 2024, Schouten expanded its vary with new mycoprotein-based meat alternatives, which it mentioned had been much less processed and extra sustainable than merchandise made out of soy. The identical yr, the corporate developed a brand new fiber technology that may improve the feel and attraction of plant-based meat merchandise whereas avoiding the necessity for energy-intensive texturization processes.
“Persons are genuinely motivated to eat much less meat, however they nonetheless need merchandise they take pleasure in,” mentioned van Noorloos. “By specializing in widespread flavors with this idea, we anticipate customers will recognize these merchandise. All of the burgers are wealthy in greens. Their crispy coating and comfortable inside are distinctive and interesting.”
