The company closet is again, child.
After years of slapping rainbows on all the things from mouthwash bottles to Lettuce, Guacamole, Bacon, and Tomato sandwiches, some brands are now getting shy about Pride.
Because of right-wing outrage and the specter of boycotts from individuals who assume drag queens are scarier than their very own political celebration’s platform, many retailers have quietly scaled again or de-queered their Satisfaction collections in 2025.
However the merch? Oh, it’s nonetheless very a lot on the market…it’s simply…much less apparent.
How about we take this to the following degree?
Our e-newsletter is sort of a refreshing cocktail (or mocktail) of LGBTQ+ leisure and popular culture, served up with a aspect of eye-candy.
This 12 months’s Satisfaction merchandise are giving “don’t ask, don’t inform.” The logos are smaller. The rainbows are subtler. The packaging? Typically nonexistent. You could be carrying some “Satisfaction” attire proper now and never even understand it.
And that received us pondering…
Welcome to our “Is that this Satisfaction merch or not?” quiz. We’ve rounded up a bunch of things presently on retailer cabinets—some formally Satisfaction-approved, and a few simply vibing within the rainbow aesthetic. Your job? Guess which of them are a part of a sanctioned Satisfaction assortment… and which of them are simply, properly, homosexual by coincidence.
Let’s see when you can spot the merch that companies are (barely) pleased with this 12 months:
Is that this vest a queer-coded traditional…or Satisfaction-certified trend?
1. Sure, it’s Satisfaction merch
2. No, it’s simply giving homosexual
This V-Neck Denim Vest is a rugged lil’ quantity from Abercrombie’s 2025 Satisfaction line. Your native lesbian might already personal three.
Are these jorts a Satisfaction staple…or simply denim that is going by way of a section?
1. Sure, it’s Satisfaction merch
2. No, it’s simply giving homosexual
Are these rainbow boxer briefs Satisfaction merch…or simply on a regular basis underwear?
1. Sure, it’s Satisfaction merch
2. No, it’s simply giving homosexual
Does this doormat welcome you to a LGBTQ+ house…or only a colourful one?
1. Sure, it’s Satisfaction merch
2. No, it’s simply giving homosexual
IKEA’s PILLEMARK Door Mat is gay-coded decor, however not a Satisfaction product. Your threshold stays politically impartial.
Is that this pastel button-up doing the work of Satisfaction…or simply giving springtime brunch?
1. Sure, it’s Satisfaction merch
2. No, it’s simply giving homosexual
Are these plastic coupes spilling the tea for Satisfaction…or simply spilling?
1. Sure, it’s Satisfaction merch
2. No, it’s simply giving homosexual
Is that this tee a part of a Satisfaction push…or simply bi by design?
1. Sure, it’s Satisfaction merch
2. No, it’s simply giving homosexual
Are these oven mitts right here to bake with Satisfaction…or simply right here to bake?
1. Sure, it’s Satisfaction merch
2. No, it’s simply giving homosexual
Right! This Pride Oven Mitt & Potholder Set is a part of Williams Sonoma’s official Satisfaction assortment. As a result of even casseroles deserve to come back out after they’re prepared.
Is that this shirt an official Satisfaction piece…or simply type of homosexual?
1. Sure, it’s Satisfaction merch
2. No, it’s simply giving homosexual
Is that this pillow a part of a Satisfaction marketing campaign…or only a floral fling?
1. Sure, it’s Satisfaction merch
2. No, it’s simply giving homosexual
Do these wild compression socks help Satisfaction…or simply your circulation?
1. Sure, it’s Satisfaction merch
2. No, it’s simply giving homosexual
Are these reflective shades simply fierce…or formally festive?
1. Sure, it’s Satisfaction merch
2. No, it’s simply giving homosexual
Is that this rainbow wreath a Satisfaction assertion…or simply cottagecore with sturdy opinions?
1. Sure, it’s Satisfaction merch
2. No, it’s simply giving homosexual
Rainbow wreath, sure. Satisfaction wreath? No. Your entrance door could also be queer, however Pottery Barn is not claiming it with their Dried Rainbow Radiance Wreath.
Is that this plug celebrating Satisfaction…or simply celebrating your weekend?
1. Sure, it’s Satisfaction merch
2. No, it’s simply giving homosexual
Simply rainbow by coincidence. This Glams Ripple Rainbow Gem Plug from Walmart isn’t a part of any Satisfaction marketing campaign, though it’d plug into your Satisfaction plans.
Does this neon glow for Satisfaction…or simply for vibes?
1. Sure, it’s Satisfaction merch
2. No, it’s simply giving homosexual
All 15 questions accomplished!
Are you able to truly inform what’s Satisfaction merch anymore?
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