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Consumer Research Shows Gut Health Shifting Toward Digestive Performance
New consumer research commissioned by ingredient supplier NXT USA suggests digestive health consumers are less interested in microbiome mechanics and colony forming units (CFUs) than in the outcomes experienced every day—comfort, regularity, predictability, and the ability to stop thinking about digestion. “The digestive-health industry spends an enormous amount of time talking about bacteria, strains, CFUs, …
The post Consumer Research Shows Gut Health Shifting Toward Digestive Performance appeared first on Vitamin Retailer Magazine.
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