Swiss alt-protein firm Planted has expanded its plant-based meat portfolio with the introduction of planted.steak Bites, a ready-to-eat product developed utilizing its proprietary steak muscle know-how and fermentation course of. The brand new product is now obtainable in chosen Coop retail locations throughout Switzerland.
The launch comes shortly after the corporate’s whole-cut planted.steak secured distribution through Tesco in the UK. The brand new Bites variant is designed for comfort, concentrating on customers in search of fast, plant-based meal options.
Clear-label, excessive performance
In accordance with Planted, the product consists of umami-flavored cubes formulated from soya flour and rapeseed oil, with added rice and bean flours. The steak bites are positioned as a supply of protein, fiber, vitamin B12, and iron. They’re low in saturated fats and free from components.
“We created our planted.steak Bites, a scrumptious, ready-to-eat innovation designed to make plant-based consuming simpler, extra flavorful, and endlessly inspiring,” the corporate stated in an announcement.
Fermentation unlocks texture and style
Planted describes the feel and taste as ensuing from its fermentation process, which can be utilized in its whole-cut steak merchandise. The product is meant to be versatile in utility and can be utilized in scorching dishes like stir-fries or stews, or served chilly in salads or wraps. Steered purposes shared by the corporate embrace goulash, stroganoff, fajitas, and Cajun pasta.
Based in 2019 as a spin-off from ETH Zurich, Planted has grown quickly throughout a number of European markets. Along with its retail presence, the corporate additionally provides foodservice purchasers and operates a devoted culinary platform for recipe improvement and shopper engagement.
The brand new product provides to Planted’s vary of structured meat analogues, which the corporate produces with out components or artificial elements. The corporate’s method focuses on extrusion and fermentation strategies to duplicate the muscle construction and mouthfeel of standard meat.
